Stop over thinking customer experience - there are just two types...
After over a decade working in CX design, I realized there were two types of experience - things we WANT to do, and things we MUST do.
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Derek Corcoran
Feb 10, 20229 min
Best practices for CX design in banking and insurance (Part 1)
How do you design great customer experiences for things people don't WANT to do? Make it quick, easy and convenient.
Derek Corcoran
Feb 9, 20229 min
Best practices for CX design in banking and insurance (Part 2)
When customers want to complete a transaction quickly (open an account, apply for a loan) - your design should support that goal.
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